What is the Amazon IP Accelerator Program?

This program helps the brands to obtain intellectual property (IP) rights more quickly so they can register and receive brand protection through the Brand Registry on Amazon. The program’s purpose is to connect brands with trusted, specialist law firms that provide high-quality trademark registration services at competitive rates.

In simple words,

If you're looking to register your brand and file a trademark in a short period of time (than usual) then you must go through IP Accelerator program. Although they might charge you with some extra dollars, but you can get your work done in days rather than waiting for months.