Voice of the customer is console where we can evaluate our customer experience of our product.

with the feedback of your customer, we can optimize our product and listing as well. From this dashboard we can review CX (Customer experience) quality status, Quality assurance and issue related product. Health of offers and can provide solution by diagnosing issues to your listing.

Customer Experience Health

Customer experience health matric will make you understand about your product, how your product or offer is performing comparatively to similar offers. In CX we will get to know about feedback regarding to damages, faulty, mislabeled or any other issue regarding to your product and you will summarize all issues and resolve them effectively. CX health is categorized as below

• Excellent (Green: our Offer is performing significantly then other similar offers.

• Good (Light green): our product is performing better then other similar offers.

• Fair (Yellow): our Offer is performing break even then other similar offers.

• Poor (Orange): our offer is performing worse than similar offers and may be at risk of closure because of negative customer experiences

• Very Poor (Red): Our offer is performing worst then others or may be already closed due to high negative feedbacks of customers.

Note: Bad CX health can be the cause of your listing suspension.

How Amazon Determines our CX and NCX health?

CX health is determined by comparing our offers NCX (negative customer experience) with similar offers.

NCX is number of orders which have negative feedback from customer for our existing offer. Amazon continuously segregating and monitoring customer feedback to maintain their quality experience to their customer. NCX plays important role to your listing development.

To make health Listing we should improve our customer Experience by listening to our customer’s feedback. By comparing our quality offer and product to existing or similar offers. Introducing new strategies and their evaluation possibly leads to your healthy Customer experience.