Buy Box is the top right section on a product page where customers can directly add items to their shopping carts.

 

Since many sellers on Amazon can sell the same product, they must compete to “win the Buy Box” for a certain product. Winning the Amazon Buy Box simply means that you were chosen for the Buy Box placement. When you win this placement, customers have a button to directly add your product to their carts, giving you an advantage over competing sellers.

 

Generally, one “New” and one “Used” condition offer will win the Buy Box, depending on the product.

 

Who is a Qualified Sellers of Buy Box?

A Qualified Sellers is someone who has the lowest price (or close to it), has a good customer rating and someone who is going to deliver the product via FBA.

 

Amazon rotates the Buy Box between Qualified Sellers of the product.