1: You’ve chosen a product that’s not “retail-ready. (Ready in the sense that when a shopper visits your PDP, they shouldn’t be disappointed because of lack of crucial information or out of stock label.)

2: You don’t leverage data from automatic campaigns

3: You don’t categorize keywords by match type

4: Your target keywords are missing from your listing copy

5: You don’t add negative keywords in your campaigns

6: You don’t use long-tail keywords

7: You aren’t defining your target audience

8: You didn’t optimize your storefront

9: You aren’t leveraging video ads (shoppers prefer to learn about new products via video)

10: You weren’t patient with your campaigns

11: You don’t optimize your campaigns every day.