What is Amazon Vine?

Amazon Vine is a program in which sellers can get reviews from Amazon’s most trusted reviewers.

Amazon invites specific customers to become “Vine Voices” based on their reviewer.

How does it Work?

In this program, a seller can enroll their products by selecting their ASINs (up to 5 at a time) and then give unit quantity. Amazon distributes these products to their Vine Voices free for getting reviews. The reviewers use these products and give feedback within 2-4 weeks. These reviews can be positive or negative so, your listing content should match your product’s features.

Sellers do not influence these reviewers and cannot force them to remove their negative reviews.

Requirements to enroll

·         Be a professional Seller

·         Brand Registry

·         Have fewer than 30 reviews. Once you get 30 reviews, then your remaining units will be ineligible for this program.

·         Have sufficient inventory.

·         Products launched at the time of enrollment.

·         The enrolled product needs to have an Image, Title, and Description.

·         This program is for FBA Sellers only and, the product should be in ‘NEW’ condition.

Non-Eligible Products

·         Products that require Amazon to bundle.

·         Products that need another product to purchase first for review.

·         Heavy or bulk items

·         Sample goods

·         Hazmat goods

·         Dropship items

Fee for Enrollment

At first, this program is only available for vendors for $2500-$7500 but, now Amazon also invites third-party sellers in this program for free only at the cost of your product.

How to start?

Login to your seller central

Go to Advertising > Vine

Enter your product ASIN and the units

After registering the ASINs, you can track your progress by clicking the ‘Details’ button.

Note: You can enroll in this program if you are confident enough in your product’s quality.