The Account Health page provides you an overview of your seller account's adherence to the performance targets and policies required to sell on Amazon. To ensure we are delivering a great experience for our customers, Amazon can take action on these metrics if they don't comply with our targets.

  

Go to Seller Central homepage. Under Performance, click Account Health.


Return Dissatisfaction Rate

 

a)      Negative Return Feedback Rate: when a return request has negative buyer feedback.

b)      Late Response Rate: when no response is provided for a return within 48 hours.

c)      Invalid Rejection Rate: when a return is incorrectly denied.

 

Order Defect Rate should be under 1%

 

How do I increase my health on Amazon?

 

You can improve your rating by addressing the violations listed on your Account Health page by either successfully appealing them or editing your listings to ensure that they are compliant with Amazon's selling policies.