A gated category is a category that has required Amazon's approval for sale, u will be required certain invoices and certificates to sell on amazon
Why does Amazon Gate Certain Categories?
Amazon has a very consumer-centric view where protecting its customers is the number one priority. In order for Amazon to maintain its reputation they limit and verify the sellers of certain products.
By doing this, Amazon can reduce the risk of counterfeit goods selling on their site.
The categories are gated to protect both customers and sellers.
List of Gated Categories
• Automotive
• Baby
• Health and Household
• Beauty
• Toys and Games
• Industrial & Scientific
• Electronics
How to check the product category is gated or not before selling it.
There are so many ways but the recommended one to see if a product or category is gated is to create a dummy listing for it on Amazon. Setting up a listing will trigger any restrictions or requirements and Amazon will bring those to your attention. Don't forget to convert the listing to FBA as that is when some restrictions may come up as well
Ungated category:
Ungated categories are those that do not have the above restriction these categories allowing sellers to list their products without an approval process.
SO TO
AVOID THE HASSLE, IT IS RECOMMENDED TO START WITH OPEN CATEGORIES.![]()
Happy learning !!
How to Get Ungated in Restricted Categories
Step 1: Create a Wholesaler Account:
Right off the top, you’ll need a wholesaler account with a shipping address that matches the one on your Amazon account. If you have an LLC name and it’s different from your Amazon name, use both.
Step 2: Purchase a Few Products:
Find different products (i.e. different ASINs on each) in three different categories (Beauty; Health and Personal Care; and Grocery and Gourmet Food) and place orders for 10 of each of them. For example, you could order cookies, shampoo, and multivitamins, giving you a different product in each category. When buying, remember your goal is to get ungated and not necessarily to make a profit on these items.
Step 3: Scan the Invoices:
While waiting for the invoices to arrive, make sure all your personal information is correct. And once the invoices arrive, keep them separate and do not make marks on the originals. Any additions you do should be on copies, not the originals.
Scanning them is the easiest way of going about it, but you can also take pictures of them. If you choose that option, make sure you shoot in enough light, have hi-res photos, and edit them after for brightness and clarity, if needed.
Note: If the invoices don’t include your seller name at the top, add it in before scanning. As well, write the ASIN, UPC, and item model number for each product on the invoice. It’s also good to note that if you’re trying to get ungated in Shoes; Clothing and Accessories; Luggage and Travel; or Handbags and Sunglasses, you’ll need to submit images instead of invoices.
Step 4: Send in Your Request:
You can find the selling applications on the categories you want to sell in. Once you do that, simply send in your application and wait for a response, which can take anywhere from a few hours to a few days. To increase your chances of getting a (faster) response, send in your application during normal business hours.
Once You Get Your Response
• If successful, congratulations! And time to start making listings so you can sell items.
• If unsuccessful, that’s alright. You’ll get a reason for the rejection, which should serve as a guideline for the improvements you need to make before re-applying. Some of the most common reasons include getting your metrics into better shape so you can prove you’re a quality seller.
Final Thoughts:
Dealing with restrictions is one of the biggest challenges you will face as a seller. Unfortunately, some of these restrictions will always be there despite but others can be removed through ungating.
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