Amazon’s hold over eCommerce looks set to extend well into the 20s and beyond, with small and medium businesses in the US alone selling more than 4,000 items every minute. But how do newer sellers increase Amazon sales in such a competitive environment?

1. WIN THE AMAZON BUY BOX

The quickest way to get more sales on Amazon is by ensuring that your products show up consistently in the Amazon Buy Box (the area in the top right of a product page, where shoppers can ‘Add to Cart’ or ‘Buy Now’). This is because over 82% of sales happen through this highly sought after space.

2. GET MORE AMAZON REVIEWS

72% of shoppers won’t buy until they’ve read reviews of a product from people like themselves, people they trust. Even a strong product with great marketing behind it still has to overcome the fear of the unknown if there’s no social proof. Plus, positive reviews are a significant factor in deciding which products win the Buy Box.

3. OPTIMIZE PRODUCT TITLES

80% of readers never make it past the headline of any piece of content. That means once you’ve written your product title, you’ve effectively spent 80 cents of your dollar.

When writing product titles, stick to the formula of brand name, then product name then features (size, colour, gender etc). This lets you include the right keywords in the right order to immediately tell shoppers that this is the product for them.

4. USE MORE KEYWORDS

Search engine optimization (SEO) is a constantly evolving game. The terms used by customers to find products change daily, affected by seasonal, cultural, and economic factors. That means you need to cast a wide net when fishing for these terms.

Each product should be optimized with as many relevant keywords as possible. We’re talking hundreds. This gives you the best possible chance of getting your products found, helping you sell more on Amazon.

5. RUN PROFITABLE AMAZON ADS

Running ads is almost guaranteed to help you get more sales on Amazon, but it’s easy to just throw money at them and hope for the best. You can do better! Pay attention to your advertising cost of sales (ACOS) metric, the figure for how many ads spend you need in order to make a sale.

By advertising more efficiently, you lower your ACOS and ensure you get more bang for your buck. This results in a more profitable Amazon business!

6. REGISTER YOUR BRAND WITH AMAZON

Once you’ve put work into your brand, make sure you get the credit you deserve. Trademarking your products cuts the risk of someone using your brand name for their own shady purposes and protects your customers.

This also makes you eligible for Amazon’s A+ Content program. A+ content gives you more space to describe what you and your brand stand for and tell your story. This builds trust, which in turn helps you to increase your sales on Amazon.

By staying in touch with how the platform grows, you can continue to do what you do best: building a great brand, winning customers, and increasing your Amazon sales.